A Retail Automotive Human Capital

Management Summit

In 2017, the automotive industry saw the end to a seven-year sales rally, as new car sales are expected to decline in the coming years. The industry also faces increasing regulations and disruptive business models, meaning dealers need to find new ways to remain profitable and now recognize the importance of turning their employees into a source of competitive advantage. The demand for human capital strategy is here. The time is now.

On October 2, Hireology will bring together 250+ retail automotive HR leaders, along with their General Managers and Dealer Principals, to discuss strategy and tactically build their 2019 human capital management plans.

A provided Human Capital Management Playbook will guide the day’s discussions. We’ll focus on industry trends surrounding human capital, assess competencies, identify gaps and formally develop 2019 human capital management plans. Audience members will glean insights from their peers and industry thought leaders in both large- and small-group discussions, and all will be encouraged to actively share their unique experiences.

Don’t miss out on the opportunity to build your best team of dealership employees – register today!



Passionate Leaders and Innovative Thinkers

Darrell Waltrip

Three Time NASCAR Winston Cup Champion, Fox Television Commentator, Member of the NASCAR Hall of Fame

After a 29-year racing career, Darrell Waltrip's NASCAR journey continued in 2001 when he became a full-time NASCAR on FOX television...

    Billy Beane

    Executive Vice President of Baseball Operations for the Oakland A’s & Subject of Moneyball

    Considered one of the most progressive and talented baseball executives in the game today, Billy Beane has molded the Oakland Athletics...

      Retail Automotive Industry Experts and Forward-Thinking Dealers

      Adam Robinson

      Chief Executive Officer, Hireology

      Adam is on a mission to help business owners make better hiring decisions using predictive data and innovative technology.

      Scott Brinkman

      Vice President of Product, Hireology

      Scott is focused on creating impactful user experiences for customers through his product and UX teams.

      Max Lowenbaum

      Vice President of Sales, Hireology

      Max understands unique challenges faced in auto and advises dealerships on how to improve hiring and talent management.

      Additional Speakers to Be Announced





      All sessions will be non-promotional and purely educational in nature. The goal is to provide high-quality material with tactical take-aways through a mix of practical, leadership and inspirational content.

      6:00 - 10:00 PM

      Happy Hour & Networking Reception

      Join us as we officially kick off Elevate 2018. Network with attendees, reconnect with former colleagues and friends, and enjoy the Chicago Riverwalk.

      7:30 - 8:30 AM

      Registration, Networking & Breakfast

      Welcome to Chicago and Elevate 2018! Visit the Hireology registration desk at the Sheraton Grand Chicago to pick up your welcome packet. Then enjoy networking and breakfast with some of the best, brightest and most progressive leaders in retail automotive.

      8:30 - 8:45 AM
      CHICAGO BALLROOM 8, 9 & 10

      Welcome & Introduction

      Max Lowenbaum, Vice President of Sales, Hireology

      We’ll kick off the day with an overview of sessions aimed to inform your 2018 human capital management plan. You will receive an overview of workshop materials and guidance on how to maximize value from sessions and group discussion.

      8:45 - 9:30 AM
      CHICAGO BALLROOM 8, 9 & 10


      Adam Robinson, Chief Executive Officer, Hireology

      In this keynote, Hireology founder and CEO, Adam Robinson, will set the stage for a day long discussion of human capital best practices and performance benchmarks of today’s top-performing dealerships.

      9:30 - 10:45 AM
      CHICAGO BALLROOM 8, 9 & 10


      To Be Announced

      10:45 - 11:00 AM

      Networking Break

      11:00 AM - 12:00 PM
      CHICAGO BALLROOM 8, 9 & 10

      Moneyball: The Art of Winning an Unfair Game

      Billy Beane, Executive Vice President of Baseball Operations for the Oakland A's & Subject of Moneyball

      Beane conveys his innovative, winning style of management and leadership, which involves utilizing analytics to identify undervalued assets to create and sustain a competitive advantage. By striking parallels between baseball and business, Beane inspires audiences across industries with his unforgettable winning underdog story.

      12:00 - 1:00 PM
      CHICAGO BALLROOM 8, 9 & 10

      Networking Lunch & Product Expo

      Engage with peers and industry experts during a networking lunch. During the break, attendees will also have an opportunity to demo new solutions making hiring and talent management easier and more effective. Learn about new products, features and integrations from Elevate 2018 sponsors to help your dealership get ahead.

      1:00 - 2:15 PM

      Breakout Session

      To Be Announced

      2:15 - 3:15 PM

      Breakout Session

      To Be Announced

      3:15 - 3:30 PM

      Networking Break

      3:30 - 4:30 PM
      CHICAGO BALLROOM 8, 9 & 10

      Q&A with Darrell Waltrip

      Join us for an intimate Q&A session with Darrell Waltrip, Three Time NASCAR Winston Cup Champion.

      4:30 - 4:45 PM
      CHICAGO BALLROOM 8, 9 & 10


      Adam Robinson, Chief Executive Officer, Hireology

      Thank you for attending!

      In this capstone session, we'll summarize key takeaways and review next steps to successfully execute on newly created 2019 human capital management plans. You'll leave prepared to leverage human capital as a source of sustainable competitive advantage to win your market.


      Early Bird Admission
      • Early bird pricing for single registration for all dealership personnel.
      • Pricing ends June 1
      Buy now
      Early Bird - Rooftop Special
      • Early bird pricing for three registrations for all dealership personnel.
      • Pricing ends June 1
      Buy now
      Supplier/Industry Partner
      • Admission for single registration for supplier/industry partners
      • Space limited
      Buy now


      Interested in Exhibiting or Sponsoring the Summit? Complete the Form Below to Learn More


      Bigger Summit = More Brand Exposure: Elevate will more than double in size this year, with more than 250 retail automotive HR leaders, along with their General Managers and Dealer Principals, expected to attend.

      Vendor Showcase: Exhibiting sponsors at Elevate will have the opportunity to build relationships with fellow retail automotive leaders through a dedicated vendor showcase.

      Diverse Sponsorship Options: Position your organization as a leader in retail automotive and human capital management through a diverse range of sponsorships, including speaking opportunities.

      Why Attend?

      Hear Directly From Past Attendees on Why You Should Attend

      The speakers were great and the roundtable discussions were informative. I thought it was extraordinarily professionally done, yet warm, friendly and fun. I can’t imagine how good next year will be.
      Donna BraunsteinM&M Auto Group
      Elevate validated the importance of investing in our people. We left with excitement to continue building our employment brand and differentiate our dealership for today’s top applicants. I look forward to attending with my team in future years.
      Sherri MenardFox Motors
      During the first session, I grabbed my phone and sent a message to the owner of our group and to our CFO and said ‘I wish both of you guys were here’, for them to understand the impact this can have on our organization.
      DONN STONERAnderson Automotive Group


        Sheraton Grand Chicago
        301 East North Water Street
        Chicago, Illinois 60601

        8:30am - 4:45pm

        ----------------------------------------------- Questions? Please contact:

        Hannah Pigman | Hireology

      • hpigman@hireology.com
      • (312) 283-3625