A Retail Automotive Human Capital

Management Summit

In 2017, the automotive industry saw the end to a seven-year sales rally, as new car sales are expected to decline in the coming years. The industry also faces increasing regulations and disruptive business models, meaning dealers need to find new ways to remain profitable and now recognize the importance of turning their employees into a source of competitive advantage. The demand for human capital strategy is here. The time is now.

On October 2, Hireology will bring together 250+ retail automotive HR leaders, along with their General Managers and Dealer Principals, to discuss strategy and tactically build their 2019 human capital management plans.

A provided Human Capital Management Playbook will guide the day’s discussions. We’ll focus on industry trends surrounding human capital, assess competencies, identify gaps and formally develop 2019 human capital management plans. Audience members will glean insights from their peers and industry thought leaders in both large- and small-group discussions, and all will be encouraged to actively share their unique experiences.

Don’t miss out on the opportunity to build your best team of dealership employees – register today!


Who Should Attend?

In today’s automotive labor market, it’s never been harder for dealership HR professionals to hire and manage their best teams. With the pressure to find the right talent, the stakes have never been higher to deliver successful employees and contribute to the success of the dealership.

Elevate brings together retail automotive HR leaders and executives to share groundbreaking practices on the future of dealership talent management. From DPs and GMs to HR directors, sales and fixed ops managers, Elevate will benefit those looking to get ahead on the people side of the business. Join us for the only event dedicated to automotive human capital management for two full days of knowledge sharing, working sessions, and actionable takeaways to build your best dealership team.


Passionate Leaders and Innovative Thinkers

Darrell Waltrip

Three Time NASCAR Winston Cup Champion, Fox Television Commentator, Member of the NASCAR Hall of Fame

Darrell Waltrip's NASCAR journey continued in 2001 when he became a full-time NASCAR on FOX television commentator.

    Billy Beane

    Executive Vice President of Baseball Operations for the Oakland A’s & Subject of Moneyball

    He has helped to shape the way modern businesses view and leverage big data and employ analytics for long-term success.

      Retail Automotive Industry Experts and Forward-Thinking Dealers

      Wendy Miller

      VP Customer Success, Compli

      Wendy is a knowledgeable leader focused on exceeding client expectations through technical solutions.

      Adam Robinson

      Chief Executive Officer, Hireology

      Adam is on a mission to help business owners make better hiring decisions using predictive data and innovative technology.

      David Kain

      President, Kain Automotive

      David focuses on efficiency and effectiveness in your dealership’s BDC and internet sales departments.

      Scott Brinkman

      Vice President of Product, Hireology

      Scott is focused on creating impactful user experiences for customers through his product and UX teams.

      Max Lowenbaum

      Vice President of Sales, Hireology

      Max understands unique challenges faced in auto and advises dealerships on how to improve hiring and talent management.

      Additional Speakers to Be Announced





      All sessions will be non-promotional and purely educational in nature. The goal is to provide high-quality material with tactical take-aways through a mix of practical, leadership and inspirational content.

      Noon - 5pm

      Customer Advisory Board Discovery Session - INVITATION ONLY

      Facilitators: Adam Robinson, Scott Brinkman, Debra Senra

      6:00 PM - 10:00 PM

      Happy Hour & Networking Reception

      Join us as we officially kick off Elevate 2018. Network with attendees, reconnect with former colleagues and friends, and enjoy the Chicago Riverwalk. Sponsored by our partners at Compli.

      7:30 - 8:30 AM

      Registration, Networking & Breakfast

      Welcome to Chicago and Elevate 2018! Visit the Hireology registration desk at the Sheraton Grand Chicago to pick up your welcome packet. Then enjoy networking and breakfast with some of the best, brightest and most progressive leaders in retail automotive. Sponsored by our partners at Netchex.

      8:30 - 8:45 AM
      CHICAGO BALLROOM 8, 9 & 10

      Welcome & Lab Coat Ceremony

      Max Lowenbaum, Vice President of Sales, Hireology

      We’ll kick off the day with an overview of sessions aimed to inform your 2018 human capital management plan. You will receive an overview of workshop materials and guidance on how to maximize value from sessions and group discussion.

      8:45 - 9:30 AM
      CHICAGO BALLROOM 8, 9 & 10

      Win the Applicant Economy: How an Inside-Out People Strategy Will Make Your Business Thrive

      Adam Robinson, Chief Executive Officer, Hireology

      Between a record-low unemployment rate, Baby Boomers retiring in droves and few job seekers interested in retail automotive careers, hiring has never been more challenging for dealerships. To attract and hire top talent, dealers must rethink recruitment and follow a strategy that's more like consumer marketing. Attendees at this session will learn:

      • Tips to think more strategically on selling candidates the benefits of a dealership career
      • Key ways to highlight career growth and continued training opportunities, ultimately answering the "What's in it for me?" question
      • Best practices to create a compelling applicant experience and keep candidates excited

      9:30 - 10:45 AM
      CHICAGO BALLROOM 8, 9 & 10

      Rethinking Your Applicant Sourcing Strategy to Save Money and Improve Hiring Quality

      Facilitator: David Kain, President, Kain Automotive

      As dealers face fierce competition to secure top talent, this can lead to increasing applicant sourcing and recruitment spending to attract more applicants. But in many cases, this can lead to wasting money on applicant sources that don't drive results. Key benefits of attending this session include:

      • Identify actionable next steps to spend less on applicant sourcing while driving qualified candidates
      • Hear stories from dealerships on how they’ve applied a rigorous sourcing strategy to build a better team and drive profitability
      • Learn how to effectively measure applicant sourcing ROI and continuously optimize sourcing spend to save money without sacrificing candidate quality

      10:45 - 11:00 AM

      Networking Break

      11:00 AM - 12:00 PM
      CHICAGO BALLROOM 8, 9 & 10

      Moneyball: The Art of Winning an Unfair Game

      Speaker: Billy Beane, Executive Vice President of Baseball Operations for the Oakland A's & Subject of Moneyball

      Beane conveys his innovative, winning style of management and leadership, which involves utilizing analytics to identify undervalued assets to create and sustain a competitive advantage. By striking parallels between baseball and business, Beane inspires audiences across industries with his unforgettable winning underdog story.

      12:00 - 1:00 PM
      CHICAGO BALLROOM 8, 9 & 10

      Networking Lunch & Product Expo

      Engage with peers and industry experts during a networking lunch. During the break, attendees will also have an opportunity to demo new solutions making hiring and talent management easier and more effective. Learn about new products, features and integrations from Elevate 2018 sponsors to help your dealership get ahead.

      1:00 - 2:15 PM
      CHICAGO BALLROOM 8, 9, 10

      How to Increase Employee Engagement and Productivity Post-Hire

      Speaker: Wendy Miller, Compli

      You’ve hired the best and brightest. Now what?

      The race now starts to bring your new employees up to speed – to get them productive and excited about their work. But a negative first impression, poor training, and a lack of new hire planning can impact productivity, retention, performance, and engagement. In this session you’ll learn:
      • The cost of neglecting the employee experience and what research shows new employees need.
      • The 5 C’s of an onboarding program and tactics to ensure each C is adequately covered.
      • Tips to improve engagement and confidence at the most crucial and sensitive point in an employee’s career.

      2:15 - 3:15 PM
      CHICAGO BALLROOM 8, 9, 10

      Fireside Chat: The Future of Dealership Human Capital Management

      Adam Robinson, Co-Founder and CEO at Hireology & Sherry Schultz, Executive Vice President and Chief Human Resources Officer, Walser Automotive

      The most successful dealerships recognize the importance of human capital management and effectively hiring quality employees. In this fireside chat, learn how Walser Automotive has created a dealership culture of development and collaboration to support its rapid growth.

      Attendees at this session will learn:
      • How Walser has created an employment brand and company culture that gets top talent excited to work for the dealership group
      • Firsthand success stories about how Walser Automotive actively trains and mentors its 1,800 employees
      • Best practices and predictions for automotive human capital management in the coming years

      3:15 - 3:30 PM

      Networking Break

      3:30 - 4:30 PM
      CHICAGO BALLROOM 8, 9 & 10

      Q&A with Darrell Waltrip

      Join us for an intimate Q&A session with Darrell Waltrip, Three Time NASCAR Winston Cup Champion.

      4:30 - 4:45 PM
      CHICAGO BALLROOM 8, 9 & 10


      Adam Robinson, Chief Executive Officer, Hireology

      Thank you for attending!

      In this capstone session, we'll summarize key takeaways and review next steps to successfully execute on newly created 2019 human capital management plans. You'll leave prepared to leverage human capital as a source of sustainable competitive advantage to win your market.


      General Admission
      • General admission pricing for 1 registration for dealership personnel
      Buy now
      General Admission - Rooftop Special
      • General admission pricing for 3 registrations for dealership personnel
      Buy now
      Supplier/Industry Partner
      • Admission for single registration for supplier/industry partners
      • Space limited
      Buy now


      Special Thanks to Our Partners and Sponsors

      Interested in Exhibiting or Sponsoring the Summit? Complete the Form Below to Learn More


      Bigger Summit = More Brand Exposure: Elevate will more than double in size this year, with more than 250 retail automotive HR leaders, along with their General Managers and Dealer Principals, expected to attend.

      Vendor Showcase: Exhibiting sponsors at Elevate will have the opportunity to build relationships with fellow retail automotive leaders through a dedicated vendor showcase.

      Diverse Sponsorship Options: Position your organization as a leader in retail automotive and human capital management through a diverse range of sponsorships, including speaking opportunities.

      Why Attend?

      Hear Directly From Past Attendees on Why You Should Attend

      The speakers were great and the roundtable discussions were informative. I thought it was extraordinarily professionally done, yet warm, friendly and fun. I can’t imagine how good next year will be.
      Donna BraunsteinM&M Auto Group
      Elevate validated the importance of investing in our people. We left with excitement to continue building our employment brand and differentiate our dealership for today’s top applicants. I look forward to attending with my team in future years.
      Sherri MenardFox Motors
      During the first session, I grabbed my phone and sent a message to the owner of our group and to our CFO and said ‘I wish both of you guys were here’, for them to understand the impact this can have on our organization.
      DONN STONERAnderson Automotive Group


        Sheraton Grand Chicago
        301 East North Water Street
        Chicago, Illinois 60601

        7:30am - 5:00pm

        ----------------------------------------------- Questions? Please contact:

        Hannah Pigman | Hireology

      • events@hireology.com
      • (312) 283-3625